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On Thursday, March 29th Facebook has announced that it has initiated a fact-checking mechanism for photos and videos to prevent hoax and false news. They have already started with it in France from March 28th, Wednesday. Facebook has sought assistance from the news organizations like Agence France-Presse (AFP) to face one of the biggest problems that social media is going through at present period. The product manager at Facebook, Tessa Lyons, said that this check is going to expand over more countries, but revealed no criteria or scale to be considered to evaluate the photos and videos.
Facebook is already facing several controversies like Cambridge Analytica issue, fake news spreading on Facebook with edited photos and videos influencing people. Thus Mark Zuckerberg, CEO, and co-founder of Facebook announced in January that it will give priority only to the trustworthy news and for that, there will be a mechanism.
Facebook has already adopted a method to deal with this issue, by using third-party fact checkers where the fake news shall be given less prominence in news feed when the posts on fake news get shared. Lyons called this method as a part of the efforts to curb the false news issue around elections.
Samidh Chakrabarti, another Facebook product manager said that the company is proactively looking for election-related misinformation, rather than waiting for the reports done by the users. Facebook’s chief security officer assured that they are not only concentrating on the fake news, but also on other kinds of faking, like reducing false audience, like tricks used to artificially expand the perception of support for a particular message, and false narratives like headlines and language that may exploit disagreements.
As per the news from share market, Facebook closed up its shares at 4.4% to a $159.79, which gave relief to the company after the hectic two weeks of Cambridge Analytica data leak made the shares of the company being low by more than 13% from March 16th.
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