The biggest social media platform Facebook got an warning on Wednesday by the IT and Law Minister Ravi Shankar Prasad for influencing the country’s electoral process through undesirable means, that strict action would be taken. Ravi Shankar Prasad said that if Facebook or its associates make any attempt to covertly or overtly influence free and fair elections through means that are undesirable will neither be appreciated nor permitted and on doing so charges shall be issued against under the Information Technology Act.
He claimed before the press outside the Parliament that Congress is having a link with Cambridge Analytica and Facebook is associated with them. He gave a message to Mark Zuckerberg through the press that Facebook is welcome in India but if there is any data theft through the collusion of Facebook’s system, a strict action shall be taken against and he may get summoned to India.
Cambridge Analytica is a British company established in 2015 and alleged to have fetched the information of 50 million Facebook users without taking any permission from them using an app. The app was developed by Aleksandr Kogan named ‘this is your digital life’ was downloaded by around 27000 people via Facebook and after that Kogan gathered data of such people and their friends without their consent and transferred those to Cambridge Analytica. Using those data, Cambridge Analytica got a clear idea regarding the psychology of the users, and respectively they were influenced to vote than by traditional advertising.
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